Social network and internet marketing is heavily consumer focused, and it is yet to penetrate into the enterprise space. Organizations would like to build applications to entice their social network followers. For example, a multiplex website can plan to develop movie ticket booking apps which is accessible through mobile. There are several businesses need “apps” to expose their services to the online community for building better interactions and loyalty. This could be a fantastic opportunity to explore for starting a new business. One has to be innovative to spot the current gaps and come up with a quick strategy to plug those using social network apps development on facebook, android and iPhone.

Website hosting, creation, designing and maintenance

There are several free providers who offer internet sites. For example, wordpress has big adoption on the small business users. Develop a business model for wordpress to offer free website design and maintenance. The idea can also focus on blogging, publishing services over wordpress developed websites.

Gaming

This is a booming market, and it suits to internet users of all age groups. Building gaming apps with unique and attractive gaming suite for various user types is a brilliant idea. For example, Angry birds game is quite popular due to viral marketing on social networks, and it has grown itself as a niche game provider.

Partnership for websites

One should explore opportunities to tie up with existing businesses that use social media. They might want to outsource some of their work into other providers. Prior to that create a competitive advantage of creating a pool of developers and administrators who are well verse with internet marketing. Some examples include, creating and maintaining Fan pages for businesses. The work would involve operating the site with a core group and providing inputs to business by dissecting the data and offer other value added services like surveys, opinion polls, and page customization.

Online ads

This is catching up along with Google ads. Various organizations prefer to advertise in Google or Facebook due to the vast user base. Forming a consulting firm with Search Engine Optimization (SEO) expertise and online ads experience would be a smartest choice. This space is going to grow as the outreach of internet marketing through social network is extending to various countries.

Social network analytics

Idea is to have a setup that provides services to various organizations in the form of mining social data, transforming and providing analytical services on top of it. For example, demographics on google and facebook, following topics of interest, and gathering user sentiments by analyzing the posts.

Security & Corporate communications consultancy

Most of the organizations are still grappling with the advent of social network. It is a challenge to manage employees, partners, and customer’s interaction on a common, unmonitored and divergent platform like Facebook or Google plus. One can start a consultancy to offer services on managing corporate communications for social network. There is another critical area of interest is the organization security. Security becomes critical as the data flows across in an uncontrolled and unstructured manner. New tools, procedures, and governance model can be developed along those lines, and it is an immense opportunity for someone who can carve a niche on this area.

Internet marketing offers the best strategy and vast scope for developing apps, helping organizations on increasing connect with their customers in a partnership based model where the specific skill set does not exist and it is a promising space for online business ideas.